Brand development: EY visual identity principles

In 2013 I was part of the team that managed the design and artwork production of the refreshed EY visual identity in 2013. This was a huge, on-going project over six months plus. As well as design, artwork and project management of the VI principles document itself (the 150+ page VI ‘rules bible’), we had to produce or update numerous other guideline documents, covering topics as diverse as the writing and style guide; recurring publications guidelines; brochure, events and sponsorship principles etc. As part of the project we worked closely with the agency BrandPie, who were responsible for some of the brand concept development — feeding into them what was practical and providing adaptations/amends to the refreshed VI, on a consultative basis. As the project progressed, I produced several hundred example publications (covers and internal spreads) for use in the suite of guidelines documents, and throughout EY’s internal visual identity training materials.